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创新企业董事会运作方式                                        Innovation of the Board of Directors' Operational model             营销策略                                                                                                    关于咱们

                企业创建独立董事研讨会形式,积极推动独立董事参                            Through our innovative independent seminar for directors, the   Marketing Strategy
                                                               Company actively encouraged independent directors to participate
            与同业竞争、关联交易等重大事项的研究和论证工作,有
                                                               in the research and demonstration of intra-industry competition,                                                                                                             About Us
            效规避决策风险,提高决策效率。2011年,企业以独立董
                                                               related party transactions and other important matters in order to
                                                                                                                                       手机网赌app坚持品质保障、价值创造理念,将战略合作
            事专题会议方式,研究讨论了企业与新疆建工之间发生关                          effectively avoid decision-making risks and improve efficiency in
                                                                                                                                                                                                                                           可持续经营
                                                               decision-making. In 2011, the Company held a special meeting for    和大客户营销作为实施战略营销的重要内容,通过与战略
            联交易、托管及后续收购等重大事项,确保了交易的合理
                                                               its directors in order for them to discuss transactions and custody   伙伴和大客户合作,继续深入推进“大市场、大业主、大
            与公平公正,保障了上市企业及中小股东的利益。
                                                               related to the acquisition of Xinjiang Construction Company as well as
                                                                                                                                   项目”营销策略。
                                                               other important matters. The special meeting protected the interests
                                                               of listed companies and minority shareholders and ensured the all       2011年,企业合同质量显著提升,大项目数量明显增                                                                            Sustainable Operation
                                                               transaction were reasonable and fair.                               加,境外3,000万美金以上项目占境外承包工程合同额的
            发展策略                                                                                                                   91.7%;房建项目境内平均单项合同额为2.23亿元,境外
            Development Strategy                                                                                                   平均单项合同额为5.1亿元,同比增长68%。                                                                                  全产业链创新




                2011年,手机网赌app坚持“五化”策略,以优化升级为                          In 2011, China Construction held fast to the “PRSII Strategy”,      Adhering to the principles of “Quality assurance, value creation,
                                                               a strategy of “Professionalization, Regionalization, Standardization,   and win-win cooperation”, China Construction takes strategic
            重点,巩固并扩大“专业化、区域化、标准化、信息化、
                                                               Informatization, and Internationalization”, and consolidated and    cooperation and key customer marketing as an important part of its
            国际化”的阶段性成果,持续将“五化”策略向纵深推                           expanded its initial results while continuously promoting the Strategy   strategic marketing implementation. Through its cooperation with                                    Innovation Throughout the Industry Chain
            进。                                                 in depth.                                                           strategic partners and key customers, the Company continues to
                                                                                                                                   develop its “Big market, big proprietor, and big projects” marketing
                “五化”策略目标                                           Objectives of PRSII Strategy
                                                                                                                                   strategy.
                                                                                                                                       In 2011, we significantly increased the quality of our contracts
                                                                                                                                                                                                                                           质
                                                                                                                                   and the number of big projects. Overseas projects with a value of over                                    量
                                                   ????????????                                                                    USD 30 million accounted for 91.7% of our overseas contracts. The
                                                   ????????????                                                                    average value of a single domestic housing construction project was                                      Quality
                                                   ???????????
                                                                                                                                   223 million Yuan, and a single foreign construction project was 510
                                                   Allocating resources in global areas,                                           million Yuan, an increase of 68% over the previous year.
                                                   opening new markets, learning from                                                                                                                                                      安
                                                   advanced experiences, and                                                                                                                                                                 全
                                                   continuously enhancing the Group’s
                                                   level of globalization.                                                                                                                                                                  Safety

                                                                             ???????????
                                                                             ???????????                                                                                                                                                   环
                           ?????????                                         ???????????                                                                                                                                                     境
                           ?????????                      ???                ??
                                                        Internationalization                                                           案例:承接两座摩天大厦
                           Creating a number of                              Improving the production,                                 深圳平安金融中心项目,塔楼最高118层,主体结构                                                                             Environment
                           professional companies that                       operation, management and
                           support the Company’s pro?ts   ???  ????  ???     organization models, as well as                       高度558.45米、塔尖高度660米,合同额56.5亿元。
                           and brands           Professionalization  Informatization  the business processes, to achieve
                                                          ??                 the greatest bene?ts                                      武汉绿地中心项目,塔楼最高119层,主体结构高度
                                                        PRSII Strategy                                                                                                                                                                       工 员
                                                                                                                                   606米,合同额105亿元。
                                                    ???        ???                                                                                                                                                                          Staff
                                                   Regionalization  Standardization
                                                                                                                                       Case Study: Undertaking the Construction of Two Skyscrapers
                                                                                                                                       Shenzhen Ping’an Financial Center is a 118-storeyed tower.                                          社
                                                                                                                                   Its main structure is 558.45 meters high with a spire height of 660                                       会
                                    ??????????                      ?????????                                                      meters. The contract value of this project is 5.65 billion Yuan.
                                    ??????????                      ?????????                                                          Wuhan Greenland Center is a 119-storey tower. Its main                                               Society
                                    ??                              ????
                                                                                                                                   structure is 606 meters high. The contract value of the project is 10.5
                                    Ensuring the maximized bene?ts   Increasing management                                         billion Yuan.
                                    and sustainable development of   efficiency, reducing costs, and
                                    resources at all sectors        consolidating internal systems







       022  手机网赌app股份有限企业 ?China State Construction Engrg. Corp. Ltd                                                                                                                                              2011可持续发展报告?Sustainability Report 2011 023
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